We Stand For Real

In a world where consumers are your media, nothing beats real.

Real matters because people trust people.

And in a world where everyone is connected to everyone and everything, where billions of stories are shared every day, where there’s so much noise it’s a struggle to be heard, or believed, nothing is more sought-after or trusted.

Nothing beats real.

How To Grow Your Brand In A World Where Customers Have More Media Power Than You Do

It’s happening..

Technology and shifting consumer behaviour are changing the world of marketing.Large and small, old and new, businesses are having to adopt new ways of working and new ways of thinking about brand and customer relationships.

As one of the UK’s first specialist social agencies we have helped lead this change.

Brand story-telling is now largely owned by the people formerly known as customers.

Special Report – Is 2018 the year of UGC?

What is it?

Brand content created by users for other users. There are about 5 billion items of content shared on Facebook alone every day. The vast majority is UGC.

Why are we talking about it?

1. Facebook has changed it’s newsfeed algorithm to prioritise content created by people-for-people.
2. UGC is more trusted, more memorable, drives more engagement and is more influential than brand content.

FACEBOOK CHANGES RULES

PAID POSTS FROM BRANDS DE-PRIORITISED IN FAVOUR OF UGC

If you’re investing in social content distributed through Facebook your video view rates and brand traffic are likely to fall in the next few weeks.

That is if they are seen at all.

Facebook confirmed that it is changing how it’s news feed works and making posts from businesses, brands and media less prominent.

People will see more posts from people they are connected to and less content from businesses, publishers and brands.

Some viral publishers are expected to go out of business.

Another reason to consider switching your brand content strategy to focus on UGC.

• 98% of people are more likely to engage with a brand story shared by a friend, rather than a story created by the brand itself.
• Millennials – the largest shopper cohort on the planet – trust UGC more than any other type of brand information.
• User generated content is more than a third more memorable than brand content.
  UGC gets x10 more views on YouTube than brand content

We are the UK’s experts on creating brand UGC. Inspiring consumer-to-consumer brand conversations is at the heart of everything we do.

If you want to be heard in Facebook, let’s talk.