FACEBOOK CHANGES RULES
PAID POSTS FROM BRANDS DE-PRIORITISED IN FAVOUR OF UGC
If you’re investing in social content distributed through Facebook your video view rates and brand traffic are likely to fall in the next few weeks.
That is if they are seen at all.
Facebook confirmed that it is changing how it’s news feed works and making posts from businesses, brands and media less prominent.
People will see more posts from people they are connected to and less content from businesses, publishers and brands.
Some viral publishers are expected to go out of business.
Another reason to consider switching your brand content strategy to focus on UGC.
- 98% of people are more likely to engage with a brand story shared by a friend, rather than a story created by the brand itself.
- Millennials – the largest shopper cohort on the planet – trust UGC more than any other type of brand information.
- User generated content is more than a third more memorable than brand content.
UGC gets x10 more views on YouTube than brand content
We are the UK’s experts on creating brand UGC. Inspiring consumer-to-consumer brand conversations is at the heart of everything we do.
If you want to be heard in Facebook, let’s talk.