The Social Partners

Case Study:
Facebook Couples Campaign for Wilkinson Sword

Wilkinson Sword asked us to help them launch the new Hydro 5 Groomer razor.

They needed a campaign that launched the product amongst 18 to 30 year-old men with a comparatively low expenditure by category standards.

We created a pre-seeding campaign, during which time there was no ATL activity, to generate both trial and advocacy.