Our Journal

September 22, 2016

Gold for The Social Partners at Warc Social Strategy Prize

We’re thrilled to say that our Facebook Couples campaign for Wilkinson Sword Hydro 5 Groomer won Gold in the 2016 Warc Prize…

July 8, 2016 0

Snapchat grows up  

Snapchat is one of the most popular messaging apps for teenagers, but the latest comScore data demonstrates its older user base…

July 5, 2016 0

The power of micro-influencers

Research from word-of-mouth measurement experts, Keller Fay, suggests that micro-influencers have 22.2X more buying conversations than typical customers. While it’s not…

June 30, 2016 0

My First Three Months

“Who’s read the first instalment of My First Three Months…? Great! You can do the next one!” Having been at The…

April 12, 2016 0

Nine reasons why I’m bullish about Snapchat

First published on The Drum Given Facebook’s extraordinary dominance in social, I’m generally sceptical about claims brands should prioritise or, in…

February 19, 2016 0

The strategy (and art) of storytelling

“The one who tells the stories rules the world” – Native American proverb We’re big fans of Brain Juicer’s blog and…

February 9, 2016 0

We’ve won Hovis!

We’re delighted to announce we’ve been appointed by Hovis to manage its social marketing. We’ll be responsible for the development of social strategy,…

January 14, 2016 0

Not so Peachy: why marketers should be wary of focusing on new media

We now appear to have a new annual tradition in marketing circles to add to the ritual of excited predictions for…

August 27, 2015 0

How to make your video go viral (the scientific way)

The problem with most case studies into how social videos become a viral success is that they only look at what’s…

July 23, 2015 0

Facebook likes act as a long-term sales driver

Whisper it, but Facebook likes do appear to have a significant impact on sales. Within the marketing industry, it’s become…

June 9, 2015 0

You put your data in the wrong context!

Marketing Magazine ran a story at the end of last week which reported that Adidas had experienced a dramatic 32,500% increase…

June 2, 2015 0

Our head of insight wins Judges’ Commendation in 2015 Admap Prize

Our head of research, Gareth Price, has been awarded a Judges’ Commendation for his essay entitled ‘Reducing (not removing) risk: why data…

May 22, 2015 0

A holistic approach to WOM marketing

As a recent paper in the Journal of Advertising Research highlights, word-of-mouth (WOM) marketing is a holistic process, and leveraging both…

May 19, 2015 0

Facts + scalable observations = stronger insights

An insight is the capacity to gain an accurate and deep understanding of someone or something. It can relate to a…

April 14, 2015 0

WE’VE WON AN AWARD!

We’re delighted to announce that we’ve been awarded the 2015 Forrester Groundswell Award for Social Reach in the Business-To-Consumer (B2C) category,…

March 30, 2015 0

The TSP Performance Framework

In an interview with the Wall Street Journal, Facebook’s vice president of marketing science, Brad Smallwood, outlined how the social network is…

March 20, 2015 0

Who do you trust?

A study of more than 24,000 people* confirms that, used in the right way, social media can be one of the…

March 3, 2015 0

Distrust Britain

How the UK lost trust in authority Edelman’s latest Trust Barometer survey reveals that the UK has fallen into the ‘distruster’ category…

January 19, 2015 0

Prioritising social

70% of global marketers plan to increase their social media marketing budgets in 2014, according to the latest State of Marketing report…

December 5, 2014 0

The Price is Right!

Our head of research, Gareth Price, has been named the 19th most influential person in UK social media marketing. The Drum’s…

November 17, 2014 0

Facebook to penalise overly promotional page posts

Facebook revealed on Friday that it is introducing changes to the newsfeed algorithm designed to penalise page posts that are overly promotional…

November 7, 2014 0

The end of the Facebook likegate

This week saw the end of an era in Facebook marketing terms – the like gate is no longer allowed by Facebook…

November 5, 2014 0

Sociability cuts across the digital divide

One widely-held misconception of social media is that it’s making us lonelier. Author of ‘Alone Together’, Sherry Turkle, claims that we’ve…

November 3, 2014 0

The top FMCG brands for social engagement

In its fourth year now, the Social Brands 100 is the leading benchmark for performance in social spaces, identifying the dominant brands. This…

October 9, 2014 0

Is the brand community dead?

In an article for Admap, former Forrester Analyst, Darika Ahrens, argues brands need to scrap the idea of communities, encouraging them…

September 18, 2014 0

An in·credible result?

People in Scotland have been voting today on whether the country should become independent. Voters will answer ‘Yes’ or No’ to…

August 29, 2014 0

Tracing the origins of the Ice Bucket Challenge

Did a pastor with 174 Facebook friends and a Pentecostal church in Georgia create the viral sensation? The Ice Bucket Challenge has been…

July 21, 2014 0

Don’t dismiss the ‘noise’: the value of listening to the fringes

Last year, Pew Research revealed the results of a 12-month study into the reaction on Twitter to major political events and policy decisions….

July 4, 2014 0

The story of silence

One of the limitations of social media listening is the ability to only capture what’s been posted online. If you’re using…

June 17, 2014 0

Google says WOM has biggest impact on purchase decisions

Google has released its latest findings into how to engage consumers on their path to purchase. The study found people were now making…

May 15, 2014 0

Do you know what impact social is having on your customers?

There’s a tremendous amount of hyperbole surrounding the impact social media is having on purchase decisions. The latest research from Keller…

May 3, 2017

How To Connect With The Over-50’S – What Bloggers Can Teach Brands

Renowned lifestyle bloggers Bare-Faced Chic and The Grey Fox shared the stage at an exclusive Walnut Tree event looking at the…

September 28, 2016

In the age of technology advertisers are still using age to target audiences. Why?

It’s the lowest common denominator. The dumbest of dumb tools. Yet Age is still the first data line on any brand…

August 17, 2016

For online purchases, a second opinion is vital

Research from DigitasLBi has discovered 74% of online shoppers in the UK look for other shoppers’ opinions before making a purchase. The…

August 16, 2016

Dedicated influencers of fashion

The Los Angeles Times reports that influencers are “reshaping the beauty and fashion landscape”. In itself, that’s nothing new. Fashion trends…

March 8, 2016 0

Three Months @ The Social Partners – A Retrospective

Three months into my time at The Social Partners, or TSP as it’s known to clients and colleagues, Ben our MD…