In a world where the reputation of a new product can be made, or broken, by the first user tweet or Amazon review, managing the social spaces around major launch campaigns has never been so vital.
Our Alternative Launch Model puts you in control.
Developed, tested and refined over 10 years, the TSP Alternative Launch Model uses proprietary targeting tools to identify the early-adopters and opinion-formers most likely to be favourable to your brand.
Controlled sampling at scale – typically 5,000-10,000 participants – delivers a wealth of favourable user reviews and recommendations in support of key claims.
Content is then carefully managed and leveraged across all major social brand touch-points – from targeted Facebook advertising to real world word of mouth – accelerating awareness and adoption, driving footfall to shelf and supporting peer-to-peer penetration.