Understand who your influencers are both online and offline.
We have developed proprietary research models to identify who the influencers are within social and WOM.
We identify people who are ACTIVE:
Ahead: to the fore in adoption & ahead of the mainstream
Connected: range & frequency of connections
Travellers: accumulating knowledge & experience
Information hungry: seeking out & exchanging information
Vocal: keen to discuss & exchange experiences
Exposed: voracious consumers of media
Identifying the most influential members of a category, market or community ensures our network outreach, influencer seeding and campaign planning is more targeted and more effective.