Social Influencer Identification

Understand who your influencers are both online and offline.

We have developed proprietary research models to identify who the influencers are within social and WOM.

We identify people who are ACTIVE:

Ahead: to the fore in adoption & ahead of the mainstream

Connected: range & frequency of connections

Travellers: accumulating knowledge & experience

Information hungry: seeking out & exchanging information

Vocal: keen to discuss & exchange experiences

Exposed: voracious consumers of media

Identifying the most influential members of a category, market or community ensures our network outreach, influencer seeding and campaign planning is more targeted and more effective.