Consumers are leaving behind an ever-increasing trail of data about their purchase habits, behaviours and even their motivations.
Technology makes collating this data easier than ever before.
Despite this, insights remain as elusive as ever.
At The Social Partners, we deploy a range of innovative quantitative and qualitative methodologies and techniques to better understand markets, brands and audiences.
Applying a multi-method data approach ensures our understanding isn’t limited to information that’s either solicited by asking questions or unprompted (such as social data).
Through a deep understanding of our clients, their market and how their target audience behaves in different social contexts and settings, we’re able to uncover previously unrevealed insights and provide strategic recommendations grounded in rigorous research.